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| 05.02.2008
ZANDERS ZETA - score with the right paper |
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The German paper mill Reflex in Düren has brought a new campaign to market to show the benefits of the premium uncoated paper ZANDERS ZETA. With the slogan "To the point" the two-tiered campaign presents point by point the quality and diversity of the paper and does not only show that ZANDERS ZETA in ideally applicable for text & cover but also brings a surprise.
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In a two-tiered campaign "To the point" the recipients will expect something very special. The first step of the campaign is a poster, printed on ZANDERS ZETA smooth brilliant, 120 g/m², to arouse curiousness for the announced second mailing and to show printed samples by way of a nice wall decoration. It shows what excellent printing possibilities ZANDERS ZETA, as an uncoated paper, offers when being used for text & cover.
Full of expectancy, the recipients receive shortly after the poster the second step of the mailing: a brochure. At first sight this appears to be an ordinary brochure but the inside can be taken out to make a 2,15 m long banner that can also be used as an attractive wall decoration. The brochure highlights "To the point" by using the play on words around the word "point", giving all the advantages of ZANDERS ZETA: excellent quality, a wide range, high-class printability without having to wait for a long delivery time. At the same time the illustrations show the way to the perfect uncoated paper.
On each single page of the brochure and banner respectively, using the variety of surfaces, a different printing method has been applied to demonstrate the high potencial of the paper giving various examples for using ZANDERS ZETA for demanding projects.
The poster and the brochure can be requested under "Ordering".
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| Press inquiries: |
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M-real Zanders GmbH
Daniela Kaßeckert
An der Gohrsmühle | Postfach 20 09 60 | D-51465 Bergisch Gladbach
Tel: +49 (0) 2202 15 5888 Fax: +49 (0) 2202 15 4410
Email:
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