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| 25.05.2007
| Cosmetic Packaging that Catches the Eye |
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It is very important for customers’ buying decisions to have an appealing and top-quality packaging – especially when it comes to cosmetics. At the fair Cosmetic Business, taking place from May 14th to 15th in Munich, M-real Zanders displays in hall 3, stand B19 its CHROMOLUX and Premium Papers, supporting valuable contents in an appropriate way.
Even the most expensive and exclusive face cream or the most precious fragrance only sells well when packed adequately. Thus, besides a designer flacon or cream jar, also a fitting secondary packaging belongs to the product characteristics, which are emotionally appealing to customers. M-real Zanders offers the right cardboards for such packaging.
Extremely suitable for precious packaging is CHROMOLUX. It is characterized by its smooth, even and glossy surface, so it immediately attracts the customers’ attention. Moreover, the cast-coated surface is excellently suited for foil lamination and all kinds of embossing, thus allowing many additional finishing. By this the exclusive character of the enclosed beauty product can be even more emphasized. The widely spread CHROMOLUX range includes numerous colours as well as glossy, high-glossy and metallized surfaces.
Among the Premium Papers presented in the context of the fair is Zanders Efalin as well as Zanders ZETA. Efalin is exceedingly suitable as covering material for boxes and is characterized by its scratch and scrub resistance, so that boxes keep up their excellent complexion, even after a long-time usage. Zanders Efalin is available in many different colours and surfaces.
Zanders ZETA is an uncoated paper, which is offered as cardboard in 260 and 350 gsm with a choice of six surfaces and in five colours. Since it allows a multitude of creative finishings, it gives access to various individual design options for high-class packaging. Moreover, there is even a ZETA recycled version available for environmentally conscious and natural cosmetics.
If you have any questions, please do not hesitate to contact:
Christian Drissler
Marketing & Business Development CHROMOLUX
M-real Zanders GmbH
An der Gohrsmühle
51439 Bergisch Gladbach, Germany
Phone: +49 (0) 22 02 15-6662
Fax: +49 (0) 22 02 15-2850
E-Mail: chromolux@m-real.de
Daniela Kasseckert
Marketing Manager Reflex Mill
M-real Zanders GmbH
An der Gohrsmühle
51439 Bergisch Gladbach, Germany
Phone: +49 (0) 22 02 15-5888
Fax: +49 (0) 22 02 15-4410
E-Mail: daniela.kasseckert@m-real.com
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