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| 20.01.2007

Zanders Elefantenhaut (Elephanthide): The „fifties“ are trendy again
In the 1950s many products were designed that currently enjoy their renaissance as they are simply „cool, sexy and trendy“. Next to lounge chairs, kidney shaped tables and standard lamps, the special paper Zanders Elefantenhaut is also one of the fifties’ design classics. A new campaign called “fifties” now demonstrates impressively, that oldies like Zanders Elefantenhaut are goldies indeed.
 
Accompanying the launch of the new Zanders Elefantenhaut office, the “fifties” campaign with its young retro design gives a vivid example of the great design potential this paper offers.

What makes the brochure extraordinary, being part of the campaign, is the fact that one may not only admire it. By means of it people may rather transfer themselves back to last century’s fifties. And they do not even need a time machine, but instead of that a simple passport photo suffices, which can be placed behind the pre-cut heads. At once one sits in a Cadillac or rides a Harley and is as “cool and trendy” as in the “fifties”.

For own creative designs – no matter if classic or modern – Zanders Elefantenhaut graphic is available in seven colours and various substances. With the new office range M-real Zanders offers a special paper that features the typical veining effect of the classic version as well as an inkjet and laser printer guarantee. It can be obtained in three colours and two substances.

Should you have any questions, please contact:

Daniela Kasseckert
Marketing Manager Reflex Mill
M-real Zanders GmbH
Telefon: +49 (0) 22 02 15-5888
Telefax: +49 (0) 22 02 15-4410
E-Mail:  daniela.kasseckert@m-real.com


 
 
| Press inquiries:
 
M-real Zanders GmbH
Stefan Küchler
An der Gohrsmühle | Postfach 20 09 60 | D-51465 Bergisch Gladbach
Tel: +49 (0) 2202 15 2050 Fax: +49 (0) 2202 15 2821

Email: stefan.kuechler@m-real.com
 
 
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