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| 10.12.2002
| ZANDERS Spectral revolutionises the definition of colour and transparency |
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Bergisch Gladbach (December 2, 2002) “Let’s see...” is the title of the new ZANDERS Spectral booklet. With a unique definition of colour, light and transparency ZANDERS Spectral revolutionises any printed material: its characteristics catch the eye immediately and heighten the attention of the reader.
The possible fields of application for transparent papers have developed and increased considerably. ZANDERS Spectral ensures that the reader becomes engrossed in the contents of any brochure or mailing. The ZANDERS Spectral campaign “Let’s see...” demonstrates effectively how the curiosity of the reader is awakened – as soon as the booklet is presented. Colour, light and transparency unite in ZANDERS Spectral to form impressive colour sequences and combinations. Thus, the transparent paper strengthens both the design and the message of any printed material with its visual and sensual properties.
However, the ZANDERS Spectral booklet “Let’s see...” does not merely demonstrate striking colour compositions made possible with transparent paper. Rather, it shows what excellent printed results can be achieved on ZANDERS Spectral: be this four-colour or silver offset printing, screen printing, varnish, blind embossing, die-stamping, foil blocking, fluorescent ink or combined printing on both sides of the transparent paper. All of these provide an interesting variety of applications for ZANDERS Spectral, which range from visiting cards to memos right through to coloured, transparent envelopes.
Further product information is available at www.zanders.com or from fax number +49 2202 152812. ZANDERS Spectral is distributed in the UK exclusively by James McNaughton.
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