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| 01.08.2002
ZANDERS medley: PURE refreshingly different |
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Bergisch Gladbach (July 18, 2002) PURE is the title of the new ZANDERS medley booklet. On ZANDERS medley, PURE brings a fresh feeling to the summer that cools down with a pleasant tingling sensation and provides a boost to creativity. PURE shows how ZANDERS medley helps to create a refreshingly different symbiosis of different types of paper. It demonstrates how whether coated, uncoated or transparent, in white or creme, ZANDERS medley, similar to nature, makes opposites attract.
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Refreshingly natural and casual, ZANDERS medley adapts to its environment as an uncoated paper, a coated paper and a transparent paper medley in identical colours. PURE demonstrates how paper can transport ideas and inspire. Aqua marine sets the sails of a training ship for a journey to the open seas on ZANDERS medley pure. ZANDERS medley plus and ZANDERS medley pure bring out the pastel shades that remind one of a summer storm, authentic yet different. Like pure water, ZANDERS medley clear helps to keep a clear head in the heat of the summer.
Nature's solutions are often the simplest. And the most elegant. The PURE booklet demonstrates this in perfect style. ZANDERS medley expresses how simple it is to be elegant. PURE is the successor to the ZANDERS medley brochures PERSONALITY and TOGETHER which were presented with the red dot award of the Essener Design Zentrum Nordrhein Westfalen. The two brochures, which were created by the Cologne agency Forsch, have been recognised for their excellent design with the "red dot design award communication design 2002".
The PURE booklet contains all technical information about how it was produced. It can be ordered directly from Zanders by sending a fax to 02202 152812 or by e-mailing: . Sales in Germany exclusively via PAPIER UNION, Fax number 0800 66 66 777.
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| Press inquiries: |
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M-real Zanders GmbH
Stefan Küchler
An der Gohrsmühle | Postfach 20 09 60 | D-51465 Bergisch Gladbach
Tel: +49 (0) 2202 15 2050 Fax: +49 (0) 2202 15 2821
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