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| 18.04.2002
Zanders CHROMOLUX: relaunch and repositioning with four colour worlds: Monochrome, Soft Tech, Instinct and Energy |
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Bergisch Gladbach (April 18, 2002) The Zanders classic CHROMOLUX is to be repositioned. The aim is to establish CHROMOLUX as a modern product range for high quality print communication and thus to open a new communication platform directed at the design sector. With the four separate colour worlds: Monochrome, Soft Tech, Instinct and Energy, Zanders CHROMOLUX adds a totally new and brilliant dimension to the graphical application of its classic CHROMOLUX
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Zanders CHROMOLUX for graphics application will concentrate on 29 colours plus white. The white and colour varieties will be combined to form a graphics product range. Zanders CHROMOLUX is perfectly suited to graphics application for the design of brochures, high-quality annual reports, invitations, effective post and business cards. With the introduction of eleven new, modern colours, including four new magic effect colours, Zanders CHROMOLUX is setting the trend in graphics application.
From Monochrome to Energy
The colour world Monochrome, a black/white world with gradations from white to black in six shades and the new trend colours magic tin and mouse grey gives a totally new diversity to graphics application.
Soft Tech, the second member of the colour world, is positioned with seven business colours from white through silver to deep blue. The newly added colour pearl full moon adds new lustre to the business colours.
The colour world Instinct unites the colours of nature and technology. Seven colours are presented which are at home in both a technical and a natural environment. The newly added colour metallic kiwi trendily rounds off the Instinct colour world, which runs from light chamois through green to copper.
Energy, the fourth colour world, in which twelve young, lively colours combine lustre with harmony, is pure radiance. The colours dotcom orange, fuchsia, tropic blue, magic lips, magic link and magic lilac are new members of the Energy colour world.
Four play for you
In early April 2002, with the “Four play for you” campaign, Zanders begins the first phase of its extensive 2002 CHROMOLUX relaunch. Four cards, displaying the new Zanders CHROMOLUX colour words, acquaint one with the exciting colours of the series Monochrome, Soft Tech, Instinct und Energy. The four colour worlds are available directly from Zanders in A3 format at fax number 02202 15-2812 or by e-mail from .
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| For more information |
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M-real Zanders GmbH
Stefan Küchler
An der Gohrsmühle | Postfach 20 09 60 | D-51465 Bergisch Gladbach
Tel: +49 (0) 2202 / 15 20 50 2050 Fax: +49 (0) 2202 15 2821
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