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| 22.01.2004
| Curtain up! M-real Zanders presents the relaunch of its ZANDERS ikono art paper |
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Bergisch Gladbach, 20 January 2004. — An outstanding start to the year for M-real Zanders! With the relaunch of its ZANDERS ikono art paper, more than ever the specialist maker of fine paper from Bergisch Gladbach in Germany is putting its weight behind technical brilliance, a sophisticated optical effect and a first-class feel. “With this historic further development of the modern classic “ZANDERS ikono” we are creating a paper quality that is a real pleasure for end customers and brand lovers but also for creative workers and productionists”, says Jitka Schumann, brand manager. On top of this there is exclusive distribution through IGEPA group GmbH in Germany and a powerful service concept that offers customers premium-range service from 2004 onwards.
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| The top of the quality pyramid |
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Thanks to the striking quality improvements in terms of the optical characteristics such as whiteness, surface and feel, M-real Zanders is clearly positioning its art paper at the top of the company’s quality pyramid. The innovation programme also features a number of other highlights. For example, the “ikono silk ivory” quality is now presented in a lighter hue — the outcome being an aristocratic yet natural impression. The other innovation appearing as part of the relaunch is also likely to cause quite a stir:
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| Glittering innovation: ikono new specials |
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The latest innovation in the ZANDERS ikono new product line — glittering in the truest sense of the word — is the “ZANDERS ikono specials”, the special-finish art paper with a pearlescent effect in gold, silver and bronze tones. These high-quality special papers are predestined for close attention and inspire desire for elegant applications. The restrained pearl effects on high-grade printed products present an impact of varying intensity, depending on the person looking at them: according to the angle of incidence of the light, the gold, silver and bronze tones appear stronger or weaker.
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| Service is upgraded too |
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First-class quality also demands an equivalent above-average performance in the fields of service and logistics. Thanks to an ingenious logistics concept and increased storage capacity due to the state-of-the-art intermediate reel store, supplemented by improvements to direct-to-customer trading, service to the customer is at a very high level. Samples and detailed information about the new programme can be requested directly from M-real ZANDERS at (telephone: +49 (0)2202150).
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| Creative start |
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The new quality expectations also set the standard for the new means of communication and tools, and for the new Internet presence (www.ikono.de). Inspiring and informative in equal measure, they enter into a creative dialogue with designers and paper specialists and showcase the exceptional properties to maximum effect. Designers and paper lovers can look forward to an exciting start—the stage is set for plenty of surprises.
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| Images |
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(from left to right)
The ZANDERS ikono workbook
A sample book of the highest quality with exciting views of ikono new from designers from around the world. They also give us an insight into their personal sources of inspiration. Available from M-real ZANDERS at www.ikono.de (telephone: +49 (0)2202 150).
Inside the ZANDERS ikono workbook.
International designers present their sources of inspiration on the superior qualities of the ZANDERS ikono new art paper. To be seen in the brand-new ikono workbook.
Carlo Vega, graffodisiak, New York: „My Deadline“
Marino Iotti, Eureka Media, Reggio Emilia: “Cooler basic colouring”
Andreas Lauhoff, 3deluxe, Wiesbaden: “Mother Nature”.
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